In honor of Mother's Day, Swarovski joins The Libby Ross Foundation to
unveil celebrity-designed yoga bags
NEW YORK, May 5 -- Swarovski, the world leader in cut
crystal, has partnered with The Libby Ross Foundation to help empower women
battling breast cancer through the charity's yoga program. A group of
creative celebrities, including three mother daughter teams, has joined the
cause to raise funds for this unique program by decorating yoga bags with
Swarovski jewels that will be listed on eBay with eBay Giving Works, the
dedicated program for charity listings, from May 5-15, 2008 at
(http://www.ebay.com/swarovski). Celebrities including Susan Sarandon and her
daughter Eva Amurri, Miley Cyrus and her mother Trish Cyrus, Hayden
Panettiere and her mother Lesley Panettiere, Courtney Cox Arquette, Martina
McBride, Lisa Rinna, Patricia Arquette, Kim Raver, Leah Remini, Ali Landry,
Brooke Burke, Nancy O'Dell, Hoda Kotb, Debi Mazar, Cheryl Hines, and Melora
Hardin all designed yoga bags. Global Design Concepts, Inc. generously
donated the yoga bags.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080505/NYM102 )
The goal of The Libby Ross Foundation OM Yoga Program is to promote
healing and a sense of well being for breast cancer survivors. The program
provides support for women who have had or are undergoing surgery,
radiation or chemotherapy for breast cancer. In conjunction with OM yoga
center in New York, the yoga program empowers women to get back in touch
with their bodies through breathing techniques and gentle movements.
In addition to hosting this special Mother's Day auction, Swarovski
will donate $75,000 to The Libby Ross Foundation OM Yoga Program from the
sales of its pink ribbon charm and pink heart necklace. This brings
Swarovski's total donation to date to $135,000. Both products are available
at Swarovski Gallery stores nationwide, through authorized Swarovski
retailers and at http://www.swarovski.com. For local stores, please call
1-800-426-3088.
"Swarovski's gift this year will help us bring the Yoga Program to more
women than ever before. We can't think of a better way to celebrate
Mother's Day -- helping bring peace and strength to mothers, daughters and
sisters everywhere who are fighting this disease," said Lori Ross,
co-founder of the Libby Ross Foundation. Ms. Ross founded the organization
in 1999 in loving memory of her mother, Elizabeth "Libby" Ross, who lost
her battle with breast cancer on July 24, 1998.
Swarovski, The Libby Ross Foundation, OM Yoga and the Top of the Rock
Observation Deck at Rockefeller Center will host a Sunrise Yoga class
against the sweeping 360-degree views of New York City at Top of the Rock
Observation Deck on Thursday, May 8 at 7:00 AM for 40 mothers, daughters
and sisters who have been touched by this disease. The class will be taught
by OM certified yoga teachers who have been trained to work with the
special needs of breast cancer patients and survivors.
For more information about The Libby Ross Foundation, please visit:
http://www.thelibbyrossfoundation.com
For more information about Top of the Rock, please visit:
http://www.topoftherocknyc.com
For more information about OM Yoga, please visit: http://www.omyoga.com
